Gothic Lolita is the by far most well-known Lolita style, and used to be the term that would refer to Lolitas of all the styles. However, with Lolita fashion becoming increasingly popular in the west, this mislabel is now somewhat rarer. Another term that is associated with Gothic Lolita is EGL, or Elegant Gothic Lolita.
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It specifically refers to a clothing line created by the brand Moi-même-Moitié.
Despite its gothic label, Gothic Lolita is rather different from the western version of goth. As with all Lolita styles, it's not very revealing, usually cute or elegant, and lacks the white powdered faces and black lipstick that may be found in western goth.
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There are two types of Gothic Lolitas: the traditional one that has come to symbolize the style as whole, and the one with visible gothic influences.
The traditional Gothic Lolita wears plain black clothing with white lace; very much looking like a cute darker version of Ama Lolita.
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The secondary type is less 'cute', and has more influences from western goth fashion. Motifs such as crosses, bats, coffins are common. The clothing also breaks out from purely black, revealing colors such as wine, royal blue, deep plum, white, silver and gold (the latter two are usually used to accent prementioned colors).